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Privacy Policy

Rydale is a registered trademark. It is owned and operated by Yorkshire Trading Limited. Yorkshire Trading Limited ("YTC", "we", "our", "us") respects the privacy rights of its online visitors ("you", "your", "yours") and recognises the importance of protecting the information collected about them. We have adopted a company wide Privacy Policy that guides how we collect, store and use the information that you provide us with.

Why we collect customer information

We collect customer information to communicate with our customers about our brand, products, services and promotions. We collect information including your name, e-mail and postal address that you provide to us when you register. We also monitor site use and traffic patterns to improve our web site design and the products and services we offer. YTC Ltd recognizes that it must maintain and use customer information responsibly.

Other information we collect through our website

As a user of our services, we may collect non-personal data about use of the website, such as pages visited, times and volume of use of the services as well as Traffic Data. Traffic data includes logs, details of networks, time of log-on or access, length of sessions and similar systems data.

Cookie policy

The cookies used by this site are solely associated to anonymous users and no personal details of the user is provided. Some cookies are used by third parties (e.g. Google) to provide YTC Ltd with data on the effectiveness of promotions and analytical data on the website pages.

Cookies will not be retained for a duration in excess of two years and under no circumstances do cookies collect personal information that could be used to identify a specific user or their computer. Users may configure their browser to prevent cookie installations on their computer, by deleting or disabling these cookies the user may not be able to access certain functions of the site.

YTC Ltd uses Google Analytics cookies to calculate the number of users who visit the site, these cookies allow YTC Ltd to continually improve its services and shopping experience for users of the site. For more information on the Google Analytics privacy policy consult: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

YTC Ltd uses cookies to improve and simplify the users shopping experience. Thanks to cookies we are able to remember user preferences. Cookies provide a simpler, more convenient and personalised browsing experience.

Opt-in and opt-out provision

At all times, we will offer you the opportunity to opt-out of any service to which you have subscribed. Any e-mail we send you will contain an easy automated opt-out link so that you can opt-out of that particular mailshot. Simply follow the indications in the e-mail. To opt out of mailed marketing materials, please e-mail us at support@rydaleclothing.co.uk specifying the name and address which you would like opted-out. It is not the company's current policy to share its customers' personal details with third parties.

Security

YTC Ltd utilises the latest Secure Server Software to ensure that all personal information, including credit card details, remains private and secure. YTC Ltd will not rent or sell your e-mail address or personal details for any reason. We treat customer confidentiality with the highest priority.

By registering your information with us, you consent to YTC Ltd sending correspondence regarding the website and our stores to the address and e-mail address that you have registered. If you have registered to receive email newsletters from us, you can remove your email address from our list at any time by using the unsubscribe links in the emails we send you. Alternatively, you may e-mail support@rydaleclothing.co.uk to request removal. Please include your e-mail address along with your full name and we will remove you from our mailing list. Please allow 7 working days for the full removal process to take place. YTC Ltd complies with the standards, procedures and requirements detailed in the Data Protection Act.

Safeguarding your personally identifiable information

We will only collect personally identifiable information to the extent deemed reasonably necessary to serve you in view of our legitimate business purposes as set out above, and we will use our best endeavours to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. When you place an order or access your account information, we encrypt your information before it is sent to us to protect it from unauthorised use. In addition, we will take reasonable steps to ensure that third party business partners' to whom we transfer any data will provide sufficient protection of that personal information.

Your consent

By visiting rydale.com, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions.

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